SEO - Directory Submission

It was very recent days that I became very interested in writing myself down. Now, in todays world it is very much presumable that I would do the entire writing stuff online. Definitely being involved with IT related work, it is very much expected from me as well. In the above, process I noticed the importance of SEO and its one of the techniques called Directory Submission.
A short note of my understanding on this topic.

Introduction

The key objective of every web site owner is to increase the amount of traffic directly received. This traffic is increased by improving their rank with search engines like as Google and Yahoo! The search engines determine the position of the website in a search on the basis of a formula. One of the key factors of this formula is the number of back links a web site has. The quality of incoming links improves the search engine rankings and internet visibility of a website. Directory submission is a proven method for gaining quality one-way incoming back links.

Use of Directory Submission

Directory submission is a SEO technique that helps in generating online traffic to a website. It works by gaining quality backlinks and higher positions in the SERPs. It is one of the most vital parts of the link building campaign. The process works by submitting to a directory by filling out a few forms. Thereafter, directory owner either accepts or rejects the entry. Usually, the entry is accepted. After acceptance, the directory owner provides a quality back link for that web site.

Ways of Directory Submission

Automated Directory Submission:

An easier way of doing this is through automated directory submission, which can be done through tools. For example, an automatic directory submission tool named DirectorySubmissionTools.com provides one-click directory submission to hundreds, even thousands of directories. However, it charges a relatively small fee like USD 9.99 per credit to submit to 1,400 directories.

Some of the downfalls of automated directory submission are:

1.        Automated submission often puts websites in wrong categories. This effects search engine ranking badly.

2.        Automated submission misses on some site submission verification codes. These are usually those in top directories.

3.        Automated submission software submits in many directories at one time. This may get the website banned by the search engines for spamming.

4.        Most automated submission software are not able to support different title and description.

5.        Automated submission usually does not check if a directory it submits to, is still alive or dead. This may result in submission in dead directories.

 Manual Directory Submission:

The manual submission is more difficult, however it is the better option as many web directory sites does not allow automated submissions from software. Such web directory sites ensure that only real human beings make such postings on their directory.

Types of Directories for Submission

·          Paid Directory Submission: A paid web directory provides premium service with faster approval times. These sites either deliver high quality traffic or good PageRank. Usually, these are less crowded providing greater chance to a link to achieve higher PR page. A list of paid directories can be found at:

http://www.best-web-directories.com/paid-directories.htm

·          Niche Directories: Submitting a website to a niche directory provides a link from related niche with relevant content. A list of niche directories can be found at: http://www.directorycritic.com/niche-directories.html

·          Free Directory Listing: A comprehensive list of free directories can be found at: http://www.best-web-directories.com/free-directories.htm

Benefits of Directory Submission

Some of these benefits of Directory Submission are:

·          Increase of Backlinks: The main purpose of directory submission is link building. The increase of backlink is the biggest benefit of web directory submissions.

·          Search Engine Indexing: Search engines crawl to the website by following the back links on the directory sites. This increases the chance of the website being indexed in search engine databases.

·          Frequent Bot Visit: In order to archive, search engine robots visit all the sites on the web to gather information. Increase in the number of backlinks increases the frequency of the visits of search engine robots. This improves the internet visibility of the website by enhancing its rank.

·          Increase in online traffic: Many people browse web directories for relevant contents with specific keywords or search terms. This takes them to the listed websites with related contents. The listing of website increases the internet visibility.

·          Anchor Text: A desired anchor text can be used as a tile which is eventually hyperlinked to the website. This provides the website an anchor text backlink from the directories. Directory submissions using the anchor text as keyword increases link popularity.

·          Link Exchange Partner: Web directories are the best place to find link exchange partners. Here related sites are categorised. By visiting related sites one can check if they have any link exchange programs. However, link exchange is not used by many webmasters these days due to its reduced effusiveness.